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Privacy Policy

We respect your privacy rights and make sure your personal information is secure.

Our company values the trust that our customers place in us when they give us personal information. We believe that privacy is more than an issue of compliance and endeavor to manage personal information in accordance with our core value of respect for the individual. Your personal information is kept confidential and will never be sold or disclosed to third parties.

Below describes how we collect, protect, use and share information gathered about you. We sincerely believe that this will assure your confidence in our sites and give you peace of mind. 

Please read this Privacy Policy. Your use of this website indicates that you agree to this policy.

 Types of information we collect

Security is of the utmost concern and importance to us for all personally identifiable information associated with our users. We take technical, contractual, administrative, and physical security steps to protect all visitors' information. When you provide credit card information, we use secure socket layer (SSL) encryption to protect it. However, no internet or e-mail transmission is ever fully secure or error free.There are some things that you can do to help protect the security of your information as well. For instance, never give out your password, since this is what is used to access all of your account information. Also remember to sign out of your account and close your browser window when you finish surfing the web so that other people using the same computer won't have access to your information.


Cookies are pieces of information that a website sends to your computer while you are viewing the website. These pieces of information allow the websites to remember important information that will make your use of those sites more useful. Our sites and other websites use cookies for a variety of purposes. As a result of your accessing our site, we may use third party cookies and other technologies and may receive information about your browsing and buying activity on our website.We contract with one or more third party site analysis service partners to provide us with a data collection and reporting service. When you access our site, a third party site analysis service partner may use cookies and other technologies on our behalf and may receive information about your browsing and buying activity on our website. Such data collection may be compiled and analyzed on an aggregate basis, and we may share this aggregated data with our affiliates, agents and business partner. This aggregate information does not identify you personally. We may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Firefox or Internet Explorer) settings. Each browser is a little different, so look at your browser's Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many of our features that make your web experience more efficient.


Our emails may contain a web beacon to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email. We may use this information for purposes including determining which of our emails are more interesting to users. The web beacon will be deleted when you delete the email. Emails in plain text (if applicable) rather than HTML will not include the web beacon.


We use pixel tags (also sometimes also known as web beacons), which are transparent images, iFrames, or JavaScript, to understand how consumers interact with our site online, including on websites and in mobile apps .Pixel tags are small blocks of code on a webpage or app that allow them to read and place cookies and transmit information to us or our partners.

Who we share your info with

To enhance your experience on our websites, from time to time we may provide information to a select group of companies that offer products and services that may be of interest to you. We also share information for security reasons. Sometimes we use third party companies to help us provide or deliver products or services. In those instances, we need to share your information with them to deliver products, assist us in collecting and managing customer information, fulfill promotions and/orders and/or communicate with you. Some of these companies are given access to some or all of the information you provide us, and some may use cookies or other technologies on our behalf. These companies are restricted from using your information in any manner other than in helping us to deliver or provide you our products and services .Periodically, we offer promotions –such as sweepstakes or free subscriptions --in conjunction with a sponsor. We may share your information with the sponsors if they need it to send you a product, such as a magazine subscription. We may share your information with those sponsors that can send you other special promotions. In addition, we will occasionally send e-mail promotions to our users on behalf of third-party sponsors regarding lifestyle-related products or services.

Policy Changes

As the rules, laws, and technology change  we may change this Privacy Policy from time to time based on your comments and our need to accurately reflect our data collection and disclosure practices. This Privacy Policy is effective as of 10/18/18 and has not been revised in any material respect since such effective date. All changes to this Privacy Policy are effective immediately. In the event of any material changes to this Privacy Policy, we will notify users of our site of the change by providing an "updated as of" date on the "Privacy Policy" link on our website.

If you have any questions or concerns please contact us directly.

Mills Holdings, LLC dba Willy Good Price, 109 E. 17th. St., Cheyenne, Wyoming  82001. 307-363-1395



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